For years, content creators in the firearms community have faced relentless censorship from left-leaning Big Tech and social media giants. From demonetization to shadow banning and outright de-platforming, the suppression of pro-Second Amendment voices has been systematic and ruthless.
The release of the Twitter Files exposed evidence of what many of us already knew was taking place: government coercion meant to silence conservatives and anyone who questioned the sanitized narrative. Even Meta founder and CEO Mark Zuckerberg detailed Facebook’s collusion with federal authorities and the Biden administration to suppress unapproved discussion of the COVID-19 vaccines, the Hunter Biden laptop, and conservative advocacy, including support for the Second Amendment.
No community is as familiar with these heavy-handed tactics as content creators in the firearms and Second Amendment space, where years of work, countless man-hours, and exceeding monetary investment are here one minute and poof, gone the next without warning or recourse. I have seen it firsthand and have heard the voices, including my own, calling for an alternative to traditional social media and video-hosting platforms, one designed to provide the firearms community with a trustworthy foundation to share content and engage without the looming specter of censorship and banishment.
Someone finally responded, and the result was TriggerHill.
A Second Amendment Social Media Revolution
TriggerHill isn’t just another social media platform. It’s a declaration of independence from Big Tech tyranny.
I first learned about TriggerHill in June of 2024 when I was contacted by the company’s founder, Mario Alcaraz, and invited to create an account during the beta testing phase. I noticed immediately that some of the biggest names in the firearms industry, both creators and brands, were already participating on the platform. It wasn’t long before I began posting my own Second Amendment news, firearms reviews, and industry updates daily.
The platform quickly evolved, and after months of beta testing, TriggerHill is now open to the public. The user base has grown, and I have been impressed by the thriving engagement and development of the platform’s growing feature set. Moreover, I’m excited about what’s coming next. But before we get into that, let’s take a closer look at the origins of TriggerHill.
A Platform Built For Firearm Enthusiasts, By Firearm Enthusiasts
Alcaraz isn’t some Silicon Valley tech bro chasing a quick dollar. He’s a lifelong firearm enthusiast who got sick of watching Big Tech bully the industry he loves.
“I’ve been into guns for as long as I can remember. But growing up in Central California, there wasn’t exactly a thriving gun culture around me. It was just something I was drawn to—maybe it was the history, the mechanics, or just the idea of self-reliance. While other kids were watching cartoons, I was flipping through gun magazines, fascinated by the craftsmanship. I didn’t have a family full of hunters or a local range to grow up on, but I always knew where I stood when it came to the Second Amendment. It wasn’t about politics for me—it was about principle. The right to protect yourself, to stand on your own two feet, to never be at the mercy of someone else’s goodwill. That belief never wavered. And when I finally had the chance to immerse myself in the firearms world, it felt like I had been there all along,” says Alcaraz.
Mario saw an oppertunity to attack the egregiously un-American censorship regime that scattered the firearms community across traditional platforms like Facebook, Instagram, X, YouTube, and Rumble, with creators walking on eggshells at risk of losing everything they had built without a moment’s notice. Rather than accept their rules, he wrote new ones, combining a social network, a video-sharing hub, a firearm marketplace, and a censorship-free home for the entire industry.
But the road wasn’t easy.
Self-proclaimed gatekeepers of the internet, Apple, Google, and the host of usual suspects, tried to strangle TriggerHill before it could ever see the light of day. Attempts to participate in app stores were blocked in less than 24 hours without discussion or appeal, demonstrating swift confirmation of those companies’ contempt for the Constitution and the free exchange of information.
Undeterred, Mario built a universal TriggerHill app that can be downloaded from any device, bypassing app stores completely. No longer at the mercy of Silicon Valley’s restrictive policies, individuals using iOS, Android, or another operating system can install and access TriggerHill for free without middlemen, censorship, or compromise.
Hosting poses its own challenges, as free speech alternatives Gab and Parler learned the hard way early on, finding out just how far the anti-American reach of Big Tech extends. This is why Mario partnered with American Cloud, a company whose motto reads “Freedom Begins Where Big Tech Ends,” and if anyone has proven that theme in the last decade, it has been Big Tech themselves.
“We strongly believe that a free and open internet is essential for innovation, economic growth, and free societies. We are committed to providing our clients with the highest level of service, support, and security so that they can focus on their business without fear of cancellation.” — American Cloud
That is a rock-solid foundation for TriggerHill, and I encourage anyone in the market for hosting and cloud computing solutions to support American Cloud as they support American values.
A Complete 2A Ecosystem
TriggerHill is more than just a social media alternative. It’s a hub for the firearms community, featuring a content feed, short videos, groups, an event calendar, and a marketplace for firearms, parts, accessories, and gear. But what’s coming next is what really excites me.
Long-form video and live-stream hosting will soon be integrated directly into the platform. Creators will finally have an independent space to upload videos free from demonetization, shadow bans, arbitrary content removal, and de-platforming. Upcoming live-streaming features will allow creators to engage with their audiences in real time, fielding questions, sharing insights, and even debating opposing viewpoints. The creator-friendly environment will also feature tools for connecting with brands looking to collaborate and support affiliate content.
Here’s an exclusive Mario shared with me. TriggerHill is introducing “Shop My Safe,” a unique feature that allows users to showcase firearms and gear for sale through live-streaming videos. Try that on YouTube or any social media site, and watch how quickly the door hits your backside on the way out. This feature could be a fun way to engage with potential buyers, and I can’t wait for the first person to make their own QVC or infomercial-type presentation. The entertainment possibilities are endless. The feature is still in development, but you heard it here first.
But life isn’t all fun and games, right? Right?? Work has to get done at some point, and that’s what TriggerHill’s industry job board aims to facilitate. Currently, many industry jobs are posted on Linkedin, but like other social media sites, it is a left-leaning, anti-gun platform. This has discouraged many in the community from partaking in its services, thus reducing visibility to qualified, like-minded candidates who might otherwise be searching for their next position.
Aside from keeping the platform free for the public, TriggerHill does not intend to spy on users and collect their data. Make no mistake. Social media sites that you perceive as free really aren’t. You and I are the actual product, so to speak, or at least our data is. That data is sorted through, organized, and sold to provide companies with the information they need for targeted marketing campaigns. In the case of TriggerHill, not only does the site frown on this practice, but they already know you’re there for firearm content, and so are the manufacturers and creators, fostering a natural transparency that can only be found in a network built for a specific community.
What About Anti-Gun Trolls?
I asked Mario about his policy on trolls who will undoubtedly sign up for TriggerHill to spread anti-Second Amendment sentiment.
“If someone joins just to push an anti-2A agenda, they’ll quickly realize they’re in the wrong place. Our members are here to support and celebrate the Second Amendment, not debate its existence. However, we will not ban someone simply for having an opinion – we are a First Amendment platform also,” Alcaraz says.
As a defender of the entire Bill of Rights and the United States Constitution, I wholeheartedly support this position. However, I’ll confess to having popcorn ready for agitators who forget the rules here are the same for everyone, and they’ll get no special snowflake treatment.
The Team Behind TriggerHill
Mario didn’t build TriggerHill alone. Instead, assemble a team of pro-Second Amendment advocates and industry leaders who understand the landscape and the challenges faced by the community.
- Roman Peskov, a firearm enthusiast and experienced marketer, is a co-founder at TriggerHill and Partnerships Manager at StopBox USA. He knows the world of content creation, monetization, and brand collaborations inside and out, making him a valuable asset to help TriggerHill grow.
- Kate Alcaraz, Mario’s wife, is not just a driving force behind the platform but a seasoned entrepreneur and sales guru. Her experience in business development and strategy has played a major role in the platform’s rapid expansion.
- William Kirk, the well-known legal expert behind Washington Gun Law, has also joined the mission after spending years educating gun owners on their rights and helping them navigate the ever-changing legal landscape. His expertise in 2A law will be critical as TriggerHill continues to evolve.
- Alex Zedra has also joined the movement. Known for her unapologetic love of firearms and gaming, Alex brings a fresh perspective and a massive online following to the platform.
It’s Time to Make the Move
Mario tells me he is not out to replace any social media platforms and certainly does not intend to take on YouTube. The goal is to provide a hub for free speech, the firearm community, and a place where Second Amendment content can thrive without censorship. If that’s something you’d like to see happen also, then get in the fight and be part of a movement that Big Tech thought they could stop from ever existing. Download the TriggerHill app today.
