African hunting industry veteran Richard Lendrum has entered into a new partnership with Hunter Outdoor Communications (HOC), which will now oversee marketing, communications, and public relations efforts for four of Lendrum’s established brands: Afton Safari Lodge, African Dawn Outfitters, African Hunting Gazette, and Taxidermy Trophy Solutions (TTS).
Partnership Focused on Ethics & Conservation
The collaboration joins one of Africa’s best-known hunting and conservation advocates with a communications agency deeply rooted in the outdoor industry. Through the partnership, HOC will focus on increasing visibility for the brands while strengthening their reach among hunters, safari travelers, and outdoor audiences worldwide.
“Africa provides some of the most unique and memorable hunting experiences anywhere in the world,” said Lendrum. “Everything we do is built around ethical hunting, conservation, and trusted relationships within the industry. Karen Leatherwood and the HOC team understand those values and the importance of genuine storytelling and professionalism. We’re excited about where this partnership can take all four brands.”
The Brands
Afton Safari Lodge has built a strong reputation among international hunters and travelers heading to and from South Africa. Located in both Johannesburg and Cape Town, the lodge specializes in making travel easier for hunters by offering airport transfers, firearm permit assistance, secure transportation, personalized service, and accommodations tailored specifically to safari guests.
African Dawn Outfitters was created to connect hunters with carefully screened safari professionals throughout Africa. The company works with a select group of trusted outfitters and focuses heavily on professionalism, quality experiences, and supporting the long-term future of hunting across the continent.
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African Hunting Gazette has become one of the most recognized publications covering African hunting and safari culture. The quarterly magazine features hunting stories, conservation coverage, destination features, wildlife management discussions, and outfitter information aimed at hunters around the globe. Founded by Lendrum, the publication continues to emphasize ethical hunting and conservation while promoting Africa’s hunting heritage.
Taxidermy Trophy Solutions (TTS) simplifies the often-complicated process of handling trophies after a safari. Acting as a single point of contact, the company manages trophy collection, taxidermy coordination, export paperwork, crating, shipping, and final delivery for hunters returning home with African game trophies.
“We’re proud to represent Richard Lendrum and these respected African brands,” said Karen Leatherwood, President and CEO of HOC. “Richard has spent decades building businesses that reflect professionalism, conservation values, and outstanding customer experiences. We’re looking forward to helping expand awareness of these companies and introducing more hunters to the services and opportunities they offer.”
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