Getting a signature sneaker is a big milestone for any professional basketball player, and one of the next to get that honor is reportedly Sophie Cunningham of the WNBA’s Indiana Fever.
Or, as you may know her, the one from the pointing meme that took over the internet a couple of weeks ago.
According to Sole Retriever, the WNBA star is going to be getting her own batch of shoes that are reportedly going to hit the market later this month.
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Adidas is reportedly going to drop the Crazy Energy Sophie Cunningham PE on July 24, and it will carry a not-at-all insane price tag of $120.
I’m not sure the color scheme is my style, but that’s a tempting price for an athlete’s signature shoe.
With this news, I saw some people whining about Cunningham getting a signature set of kicks when she averages 8 points per game over the course of her career.
To those people, I’d say, “You do realize she has 2 million followers on Instagram, a podcast, and that, for about 48 hours over the last couple of weeks, photos and videos of her pointing at the Phoenix Mercury’s DeWanna Bonner were the most popular thing on the internet, right?”
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So, yeah, I think the folks at Adidas probably realize that, even if the stat line may not put her in the Naismith Memorial Basketball Hall of Fame, there’s no denying that she’s marketable as hell.
Sure, sports is the ultimate meritocracy, but in business, you go with what is going to help you turn a profit.
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Which is funny because Cunningham’s teammate, Caitlin Clark, checks both of those boxes, a rare combination, yet the WNBA still doesn’t seem to see the benefit of leaning into her popularity.
Well, Adidas isn’t going to miss out on an opportunity with Cunningham, that’s for sure.