In an industry built on responsibility, leadership means more than just innovation, it means showing up. Once again, Sturm, Ruger & Co. is doing exactly that, renewing its financial commitment as one of Walk the Talk America’s (WTTA) top sponsors and most dedicated supporters.
For years, Ruger has helped WTTA bridge the gap between mental health awareness and responsible firearm ownership, and their renewed backing proves that commitment isn’t slowing down anytime soon.
Real-World Change
This isn’t just about writing a check. Ruger’s continued involvement fuels real-world change:
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- Funding the Mission: Ruger’s support keeps WTTA’s nationwide education, outreach, and life-saving programs moving forward.
- Building Momentum: They’re bringing other manufacturers, retailers, and distributors to the table. Proving collaboration is the way forward.
- Investing in the Next Generation: Ruger is a cornerstone supporter of WTTA’s Kids to Kings program, mentoring at-risk youth through leadership, discipline, and responsible firearm education.
- Driving Fundraising Efforts: When Ruger donates gear for WTTA’s annual auction, it doesn’t just draw attention, it draws results.
Showing Up
“Ruger is more than a sponsor…they’re family,” says Michael Sodini, WTTA Founder and President. “They don’t just talk about leadership; they live it. They show up, advocate, and pull others in right alongside them.”
Todd Seyfert, Ruger’s President and CEO, echoes that sentiment: “We’re proud to support Walk the Talk America. Their programs bring critical education and resources to both firearm owners and mental health professionals, and we’re honored to be part of that mission.”
Expanding The Reach
With Ruger’s ongoing partnership, WTTA continues expanding its reach. From training mental health professionals in firearm culture to promoting secure storage initiatives and empowering young shooters to grow into confident, responsible adults.
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Ruger isn’t just helping fund the mission, they’re helping define what responsible change looks like.

